Same logo.Cleaner system around it.
A modest brand tune-up that goes alongside the website build. We keep the mark you already have. We fix everything around it that doesn't hold up at small sizes, on a phone screen, on a truck door, or in a Facebook post.
A tune-up, not a rebrand.
If your logo is broken, a $250 add-on isn't going to fix it. If it's already polished, you don't need this. The Logo Refresh is for businesses with a real mark that's just held back by the system around it.
What it is
Your existing mark, kept and modernized in vector form. A typography lockup that scales from a website header to a 16px favicon. A medallion (your mark in a circle). A monogram for tiny sizes. Reversed and accent-color variants. Brand-surface mockups for truck door, business card, yard sign, social posts, email signature, and t-shirt back. Usage notes a printer can run with.
What it isn't
A new logo. Yours stays. Not a naming or strategy exercise. Not a 50-page brand guidelines book. No custom illustration or photography. We deliver the files; print production happens at your printer. The Logo Refresh is sold only alongside a website build, not standalone.
Same tree. Cleaner system.
K&R has 150 five-star reviews and a tree silhouette with visible roots that's the strongest piece of their existing brand. The mark stays exactly as it is. What changes is everything around it.
The current mark. Strong tree, but lives only as a single PNG. Falls apart at small sizes and against modern type.
Same tree, set inside a clean medallion, with a Bitter slab-serif lockup. Italic ampersand becomes a small brand signature.
What the same system looks like on a truck, a card, a yard sign, a social post.
Clean work.
Houston, TX 77093
(409) 229-0550
How to know if it's worth the $250.
Add it on if
Your logo only exists as one PNG file someone made years ago. It looks fuzzy or blocky at small sizes. You don't have a clean version for dark backgrounds. Your truck door, social posts, and email signature don't look like they're from the same business. You don't have a favicon and your browser tab shows a generic globe.
Skip it if
Your logo is already a clean SVG with a system around it. You have a brand book or designer who already handled this. You're attached to your existing typography and don't want it touched. Your logo is genuinely beautiful as-is and modernizing it would lose something.
$250 add-on. Same on every tier.
The Logo Refresh isn't a tier of its own. It bolts onto whatever website tier you pick. Most owners who want it pair it with the Standard build.
$1,000 total.
One-page site plus the brand tune-up. Fits a service business with a single clear offer.
$1,750 total.
Five-page site plus the brand tune-up. What most service businesses end up with.
$3,250 total.
Up to ten pages plus the brand tune-up. For businesses with multiple service lines or franchise locations.
Care plan ($39 to $99 a month depending on tier) applies to all tiers. The Logo Refresh delivery is one-time. Full pricing →
Translation, and more coming.
If your customer base is bilingual, the Translation add-on puts your site in two languages with a header toggle. More add-ons in the pipeline; see the full list.
I'll build it first.Then we talk.
Tell me about your business through the contact form. If we're a fit, I'll build you a finished sample site. If your logo could use the tune-up, I'll show you what it'd look like alongside the proposal. No commitment until you see it.
Build mine →